Along with weight loss, moving into better surroundings and general self-improvement, many online marketers make it their New Year’s resolution to double, triple or quadruple their traffic in the coming months; and nothing does so as effectively as contest marketing. With the right contest aimed at the right hungry audience, anything is possible. Hopefully you have a general network of followers that you can pitch your contest to. If you don’t, not to worry. The following will help you not only build up a healthy following, but you’ll soon be whipping that audience into a frenzy of excitement using contest marketing as your catalyst.
As the summer is coming to a close and school is about to start up again, it sounds like a perfect time for a new contest. Actually, anytime is a good time to run a new contest, especially if it has been some time since your last one. And if you’ve never attempted contest marketing before, you are long overdue. The following will give you some ideas for new contests to help usher in the Fall of 2013. Which one will you use to drum up excitement for your online offerings?
Nothing helps boost brand attention and lead generation quite like contest marketing. With the right contest, you can have your prospects and customers logging into your site daily to view results and to see if they’ve won. With a little imagination, a little insight into the behaviors and personalities of your primary audience and with a little contest marketing know-how, you can have that major boost you’ve always dreamed of. The following tips will help you revamp your contest marketing campaign so that you can propel your business past the competition this quarter.
As an online marketer, your job is to consistently build excitement around your brand. This is where contest marketing comes in handy. People love contests. It appeals to their competitive side, the side that likes winning. And speaking of winning, people love to win and get free stuff. Catchy contest marketing can bring your audience out in droves, but only if you come up with some good ideas. The following are some catchy contests to market for 2013 so that you can hopefully ‘win’ over a whole new section of your target market.
Do you want more traffic to your site and more attention to your brand? You’re going to have to create hype and you’re going to have to bring the excitement. The best way to do that is with contest marketing. When you create a contest, you create an atmosphere where you accomplish three primary objectives.
- Drive More Traffic: Everyone loves a contest, but people love winning even more. By holding the contest you will invite more traffic, but you will also invite repeat traffic because your participants will want to keep coming back to see if they’ve won.
If you are looking for a way to substantially boost your online business revenue, you should consider trying your hand at contest marketing. With regular contests and prizes that your audience cares about, you’ll soon see just how effective this form of marketing can be. To be effective at contest marketing, you must know your audience inside and out. You must know your subject matter and you must have a way to get regular contests out to your readers, viewers, prospects and customers. Don’t worry if you don’t get it right the first time or even the second or third times. The great thing about contests is that you can hold them over and over again until you get it just right.
I think this is it… The BIGGEST contest I’ve ever run…
I’ll be updating the contest, adding new features, adding new prizes, giving out bonus points & awarding prizes for an entire month!
All the best,
PS: Even if you don’t play in the contest… you should pay close attention because this is a great case study in how to run a contest promotion…
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